What did the Production Era (1920s) focus on primarily?

The focus of the Production Era, which lasted primarily through the 1920s, was centered on internal business operations. During this period, the primary emphasis was on increasing efficiency in production processes and maximizing output. Companies believed that if they could produce goods efficiently and in large quantities, the products would essentially sell themselves. Thus, organizations concentrated on refining their manufacturing processes, often overlooking the needs and wants of consumers.

This era was characterized by a strong belief in the capabilities of mass production and the benefits of operational efficiency. The advancements in technology, such as assembly line production, enabled businesses to produce products at a much faster rate, leading to lower costs. Because of this, managers focused significantly on the internal workings of their companies rather than on market research or consumer preferences. The goal was to streamline operations, reduce production costs, and meet the demand created by the booming economy of the post-World War I era.

In summary, the production-oriented mindset of this era underscores why internal business operations were the primary focus, allowing companies to dominate in a marketplace where availability often took precedence over consumer choice or marketing strategies.