What term refers to the unique mix of a company's abilities and resources that set it apart from competitors?

The correct term that refers to the unique mix of a company's abilities and resources that sets it apart from competitors is known as competitive advantage. A competitive advantage arises when a company's strengths allow it to outperform competitors in the market. This can be achieved through various means such as superior technology, skilled personnel, exclusive access to the best natural resources, or a highly efficient production process.

Competitive differentiation is a related but distinct concept that focuses on how a company distinguishes its products or services from those of competitors, often through branding or unique selling points. While differentiation contributes to competitive advantage, it is not solely representative of the inherent resources and capabilities that a company possesses.

Market positioning involves how a company chooses to present its products or services in the marketplace relative to its competitors, focusing more on consumer perceptions rather than the inherent qualities of the company itself.

Value proposition refers to the promise of value to be delivered to the customer, the main reason a consumer should buy a product or service, but it does not encompass the broader scope of a company’s abilities and resources.

Thus, understanding competitive advantage is key for businesses to leverage their unique attributes to stand out in the competitive landscape.